Government Social Media Academy

Elevating Government Agencies on the Social Side

If you work in local government, you know it’s challenging to maintain a full-service creative team. Budget cuts and layoffs make hiring additional talent increasingly difficult. While there are fancy PR firms out there, they often don’t understand how government PR or guidelines work.

That’s where Ava’s Government Social Media Academy comes in.

Ava has insider expertise from working on both sides, including local government and education, which gives her a unique edge. Mayors, chiefs and administrators respect and rely on her. With her reputation, experience and credibility, government leaders know she can handle the work and get the job done.

In this one-of-a-kind academy, Ava teaches marketing and non-marketing professionals how to create a successful social media program, along with soft skills to produce quality content. Whether you’re a one-person team or looking to build a social media team across multiple departments, Ava will help elevate your organization to new levels with this tailored social media training.

Who is this for?

This academy is a one-stop shop for marketing and non-marketing professionals in government. We meet participants where they are, regardless of skill level or department. Whether you’re a seasoned marketing professional, a parks and recreation coordinator, or leading the police community program, this five-day workshop will teach you how to manage a successful social media program, including soft skills to produce high-quality content.

What you’ll learn

Through a series of engaging, hands-on workshops, attendees will participate in interactive videos, exercises and group work as they explore practical information, examine real-world examples and develop critical and creative skills essential for managing social media platforms in a government context.

The five workshops include Social Media 101, Photography, Graphic Design, Storytelling & Captions, and Videography.

What you’ll gain

  • Learn how to develop an effective social media strategy and create an editorial calendar for your agency. Pre-made templates are available for download to guide your work.

  • Build your brand and voice to connect with followers and align with your agency’s mission and vision.

  • Discover ways to create high-quality, captivating content, including photos, graphics and videos.

  • Learn how to craft quick stories and captions to effectively share your agency’s news, services and information. Cheat sheets and tips are available for download to help brainstorm new content ideas.

  • Utilize tools, methods and techniques to maximize your posts’ reach and impact.

  • Integrate the latest trends and technologies to stay relevant, engage followers and drive meaningful results.

  • BONUS: Staff will receive ongoing coaching and community support through Discord, where they can network, share ideas and work on the material throughout their social media management journey. This is an excellent platform to connect, exchange insights and learn from each other’s experiences.

Certification

Upon completion, attendees will receive a certification that they can add to their resume and LinkedIn profile. Get certified today and join many other government professionals who have advanced their career with our Government Social Media Academy!

Let’s Get Your Staff Trained!

The Government Social Media Academy offers any department the opportunity to access training and expertise to effectively engage with the community, providing skilled support to advance your agency’s social media strategy.

Our Social Media 101 workshop starts at $500, with additional $400 workshops to develop soft skills in photography, graphic design, storytelling, and videography. This reflects our commitment to elevating local government agencies in ways that produce immediate impact for staff and the communities they serve.

Take advantage of our special discount when you book a group for a five-day workshop. Tuition is $1,500 per person. By the end of the workshop, your staff will feel confident and empowered to enhance your agency’s social media initiatives and make a meaningful difference.

Ava is based in Texas, but will travel to teach at your agency’s location.

Investment

5-Day Workshop Series

  • A person holding a smartphone with a wall behind it painted with a social media notification icon showing one new like.

    Social Media 101

    Learn social media basics and fundamentals. Craft multimedia post with photos, graphics and videos. Discover ways to build a social media team across departments within your agency. Develop a social media marketing plan that aligns with your agency’s mission and vision. Brainstorm story ideas for an editorial calendar in a group activity.

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  • Close-up image of a camera lens with reflections of colorful lights.

    Photography

    Explore basic photography features and rule of thirds to capture captivating photos that tells a story. Ultilize tools, methods and techniques to share photos in a government context. Understand basics of editing and retouching photos. In groups, brainstorm story ideas for photo opportunities at your agency.

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  • Colorful colored pencils lined up on a white background.

    Graphic Design

    Dive into basic design elements of producing attractive and engaging social media graphics. Navigate Canva to understand tools, methods and techniques to create an array of social media graphics in a government context. Research branding inspirations from other agencies in a group activity.

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  • Vintage black typewriter with gold lettering reading 'Favorit' on the front, placed on a white surface with a blank sheet of paper loaded into the roller.

    Storytelling & Captions

    Discover best practices for writing mini articles. Explore ways to write quick and engaging social media captions. Discover how to use AI to proofread your stories and captions. In a group activity, practice interviews and craft your own story.

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  • A strip of photographic film with images of a building and outdoor scene, partially curled on a white surface.

    Videography

    Learn basic video features to record captivating short videos that tells a story. Understand tools, methods and techniques to share videos in a government context. Understand how to edit and retouch videos. Brainstorm story ideas for video opportunities at your agency in a group activity.

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Each Attendee Will Receive

  • Social Media 101

    Photography

    Graphic Design

    Storytelling & Captions

    Videography

  • Upon completion, attendees will receive a certification that they can add to their resume and LinkedIn profile. Get certified today and join many other government professionals who have advanced their career with our Government Social Media Academy!

  • Staff will receive continual coaching and community using Discord, where they can network and share ideas, while working on the material throughout their time in managing social media in their agency. This is a perfect place to connect, share insights and learn from each other’s experiences.

Get Registered

Any of Your Staff Can Take Our Academy

  • A young boy is playing outdoors, smiling and laughing as water splashes around him. He is wearing a white t-shirt with colorful text and blue jeans, with a gold chain necklace visible. The background is blurred with warm, golden tones.

    Parks & Recreation

  • Police car emergency lights flashing in red and blue at night.

    Police

  • Multiple hands of diverse people stacked together, showing unity and teamwork.

    Human Resources

  • A row of firefighting gear hanging on a brick wall, including yellow helmets, tan jackets with reflective stripes, and black gloves.

    Fire

  • Aerial view of a row of modern houses with gray roofs, green lawns, and driveways, with cars parked on the street and in the driveways.

    Housing

  • Seattle skyline at sunset featuring the Space Needle and tall buildings under pink and purple sky.

    Economic Development

  • Person holding a small green plant with soil in their hands.

    Sustainability & Environment

  • An orange snowplow clearing snow from a road with snow-covered trees in the background.

    Public Works

  • A world map with rolled-up maps placed in front of it, showing North and South America, Africa, and parts of Europe and Asia.

    Planning

  • Interior of a government or parliamentary chamber with wooden desks, green chairs, a large wall mural, and ornate architecture, including columns and sculptures.

    Council Members

  • A winding mountain road surrounded by trees with autumn foliage, with snow-capped mountains in the background.

    Transportation

  • Yellow police crime scene tape with black text that says "DO NOT CROSS POLICE" stretched across a scene, with a blurred background and windows.

    Emergency

  • Young children sitting at a classroom table engaging in drawing or reading activities.

    Enrollment

  • A child's hands operate a tablet with a colorful block-based coding app. Surrounding the tablet are bright yellow, red, and green toy dice, and a small red and gray toy device. The scene is on a white surface.

    Highly Capable

  • Young girl in safety goggles and lab coat conducting a science experiment with a boiling or steaming substance in a metal container.

    Career and Technical Education

  • Colorful garden sign with the words "You belong" surrounded by green plants with variegated leaves.

    Equity

  • A young girl with curly hair swinging upside down on a playground swing in a park with trees, marina, and boats in the background on a sunny day.

    Mental Health

  • Two children sitting on a blue carpet playing with colorful alphabet blocks while an adult's hand arranges them.

    Volunteers