Government Social Media Academy

Elevating Government Agencies on the Social Side

If you work in local government, you know it’s challenging to maintain a full-service creative team. Budget cuts and layoffs make hiring additional talent increasingly difficult. While there are fancy PR firms out there, they often don’t understand how government PR or guidelines work.

That’s where Ava’s Government Social Media Academy comes in.

Ava has insider expertise from working on both sides, including local government and education, which gives her a unique edge. Mayors, chiefs and administrators respect and rely on her. With her reputation, experience and credibility, government leaders know she can handle the work and get the job done.

In this one-of-a-kind academy, Ava teaches marketing and non-marketing professionals how to create successful social media programs, along with soft skills to produce quality content. Whether you’re a one-person team or looking to build a social media team across multiple agencies, Ava will help elevate your organization to new levels with this tailored social media training.

Who is this for?

This academy is a one-stop shop for marketing and non-marketing professionals in government. We meet participants where they are, regardless of skill level or department. Whether you’re a seasoned marketing professional, a parks and recreation coordinator, or leading the police community program, this five-day workshop will teach you how to manage a successful social media program, including soft skills to produce high-quality content.

What you’ll learn

Through a series of engaging, hands-on workshops, attendees will participate in interactive videos, exercises and group work as they explore practical information, examine real-world examples and develop critical and creative skills essential for managing social media platforms in a government context.

The five workshops include Social Media 101, Photography, Graphic Design, Storytelling & Captions, and Videography.

What you’ll gain

Learn how to develop an effective social media strategy and create an editorial calendar for your agency. Pre-made templates are available for download to guide your work.
Build your brand and voice to connect with followers and align with your agency’s mission and vision.
Discover ways to create high-quality, captivating content, including photos, graphics and videos.
Learn how to craft quick stories and captions to effectively share your agency’s news, services and information. Cheat sheets and tips are available for download to help brainstorm new content ideas.
Utilize tools, methods and techniques to maximize your posts’ reach and impact.
Integrate the latest trends and technologies to stay relevant, engage followers and drive meaningful results.
BONUS: Staff will receive ongoing coaching and community support through Discord, where they can network, share ideas and work on the material throughout their social media management journey. This is an excellent platform to connect, exchange insights and learn from each other’s experiences.

Certification

Upon completion, attendees will receive a certification that they can add to their resume and LinkedIn profile. Get certified today and join many other government professionals who have advanced their career with our Government Social Media Academy!

Let’s Get Your Staff Trained!

The Government Social Media Academy offers any department the opportunity to access training and expertise to effectively engage with the community, providing skilled support to advance your agency’s social media strategy.

Our Social Media 101 workshop starts at $500, with additional $400 workshops to develop soft skills in photography, graphic design, storytelling, and videography. This reflects our commitment to elevating local government agencies in ways that produce immediate impact for staff and the communities they serve.

Take advantage of our special discount when you book a group for a five-day workshop. Tuition is $1,500 per person. By the end of the workshop, your staff will feel confident and empowered to enhance your agency’s social media initiatives and make a meaningful difference.

Ava is based in Washington, but will travel to teach at your agency’s location.

Investment

5-Day Workshop Series

Social Media 101

Learn social media basics and fundamentals. Craft multimedia post with photos, graphics and videos. Discover ways to build a social media team across departments within your agency. Develop a social media marketing plan that aligns with your agency’s mission and vision. Brainstorm story ideas for an editorial calendar in a group activity.

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Photography

Learn basic photography guidelines and rule of thirds to capture captivating photos that tells a story. Ultilize tools, methods and techniques to share photos in a government context. Understand basics of editing and retouching photos. In groups, brainstorm story ideas for photo opportunities at your agency.

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Graphic Design

Learn basic elements of producing an attractive and engaging social media graphic. Navigate Canva to understand tools, methods and techniques to create an array of social media graphics in a government context. Research branding inspirations from other agencies in a group activity.

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Storytelling & Captions

Learn best practices for writing a mini article. Explore ways to write quick and engaging social media captions. Discover how to use AI to proofread your stories and captions. In a group activity, practice interviews and craft your own story.

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Videography

Learn basic video elements to record captivating short videos that tells a story. Learn tools, methods and techniques to share videos in a government context. Understand how to edit and retouch videos. Brainstorm story ideas for video opportunities at your agency in a group activity.

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Each Attendee Will Receive

Social Media 101
Photography
Graphic Design
Storytelling & Captions
Videography
Upon completion, attendees will receive a certification that they can add to their resume and LinkedIn profile. Get certified today and join many other government professionals who have advanced their career with our Government Social Media Academy!
Staff will receive continual coaching and community using Discord, where they can network and share ideas, while working on the material throughout their time in managing social media in their agency. This is a perfect place to connect, share insights and learn from each other’s experiences.